York Agency Wins Poundworld’s new Discount-Wholesale Acount

Discount Wholesale, which is operated by retail giant Poundworld, has enlisted the help of PureNet to help increase visitors to their new site and to raise online revenue.

Under the terms of the agreement they will use methods such as search engine optimisation, online PR services and social media applications. PureNet will use a strategic marketing mix to maximise profit and to convert visitors of the site into purchasers.

Helen Todd, Discount Wholesale’s e-commerce manager, said: ‘‘PureNet combines great strategic thinking and creativity, which will help us increase our online profile and establish the Discount Wholesale brand.’’

‘‘Our aim is to offer the lowest priced products to help small retailers succeed in spite of tough trading conditions. We are the cheapest importer of discount products and 2012 is going to be a very busy and exciting year for us.’’

Daniel Warren, PureNet’s director of digital services, said: ‘‘We’re extremely excited to have been chosen as Discount Wholesale’s digital marketing consultancy. We’re really looking forward to playing a pivotal role in growing the company’s brand in the digital realm.”

The York-based agency has a diverse portfolio of clientele including West Ham United Football Club, Cargo Homeshop, Academia and many others.

By Stacey Louise McEvoy.