Barnsley Firm Zaps Way to Success

A Barnsley business has got off to a flying start after exploiting the power of social media, smartphones and QR codes.

GoZapi is the brainchild of Ben Hawley aged 30 from Howbrook, who was previously running a beer delivery service when he spotted a gap in the market after orders from clients using smartphones more than quadrupled in April.

QR codes are two-dimensional barcodes that enable local businesses to offer discounts and help companies build up their customer base simultaneously.

Local shops that are interested in the scheme display the GoZapi codes in their windows.

In order to get the discounts customers scan the QR codes using their smarphones and then have to share the offer via Facebook with all their friends. This ensures maximum exposure to people in a similar location as well as a similar demographic to their existing customers, explains Ben.

“Interest in Gozapi is really starting to build because businesses can see the power in QR codes which offer word of mouth marketing to a mass audience, “ says Ben.

Ben has received help and support from Oxford Innovation, which runs the Digital Media Centre where Gozapi is based.

He adds: “The DMC building is absolutely perfect with its super-fast broadband. It gives my company prestige and the opportunity for collaboration with other companies is great.”