The Neuroscience of Customer Service Part 2

In the first part of “The Neuroscience of Customer Service” we looked at how in a customer service situation everyone involved in the service process should be fully aware of the impact of their every action and communication. Read More →

Getting The Most PR Benefit Out of CSR

Strategic Corporate Social Responsibility often gets muddled in SMEs where decisions are made for philanthropic rather than business reasons. In the confusion, the PR opportunity is also missed.  In a regular column for Yorkshire Business Network, Barnsley-based PR firm Read More →

The Neuroscience of Customer Service

Neuroscience has shown us how we can leverage our most basic human function – “Thinking” and helps us to bring together the art and science necessary to deliver truly exceptional standards of service. We all know that feeling when our name Read More →

Top 10 Tips For Writing a Successful Newsletter

Newsletters are a great way to talk to customers. Get it right and your profile will rocket. Get it wrong and your customers could jump ship. In a regular column for Yorkshire Business Network, Barnsley-based PR firm Cream share Read More →

Cream PR share useful PR tips for SME’s

We live in an age of information overload…so it’s vitally important that your company’s press releases can cut through the clutter of online and offline noise. Identifying news, writing a good release and gaining coverage in the right places can give Read More →

Computer Aided Life

Gone are the days of having to carry around a paper diary and rubbing out cancelled dates with a trusty eraser. Filofax? Pft! What’s that?! As you may have noticed, we are now living in the revolution of the Read More →